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ISP Information:
A form of doing business that deals with selling goods and services to the consumer marketplace. Examples of this would be selling consumer electronics, toys, or pet supplies. This contrasts with the business to business model.
ISP Glossary:
Business to Consumer - http://www.pewinternet.org/reports/toc.asp?Report=112Pew Internet ProjectTable of Contents:Summary of FindingsPart 1: Rural Internet Access: Deployment and AvailabilityPart 2: Rural Internet Demographics: Who's Online?Part 3: The Activities Rural Internet Users PursuePart 4: Rural Attitudes Toward the InternetMethodologyAppendiceshttp://www.pewinternet.org/reports/toc.asp?Report=112http://www.pewinternet.org/reports/pdfs/PIP_Rural_Report.pdfExcerpt from the press release:http://www.pewinternet.org/releases/release.asp?id=732/17/04--Rural Americans' Internet use has grown, but they continueto lag behind othersWASHINGTON (February 17, 2004) - There has been steady penetration ofthe Internet into rural areas in recent years and more than half ofrural adults -- 52% -- now go online. However, a corresponding rise inthe percentage of urban and suburban residents going online has left apersistent gap between rural areas and the rest of the country. Some67% of urban residents and 66% of suburbanites are online.A new study by the Pew Internet & American Life Project finds that thegap is probably tied to the fact that rural residents as a group earnless and are older than their urban and suburban counterparts.Rural areas' are also distinct in how rural users get online. Some 19%of online rural residents have broadband connections at home, comparedto 36% of urban residents and 32% of suburbanites. The availability ofbroadband connections may be partially responsible for thisdifference. Nearly a quarter of rural Internet users say they can'tget a high-speed connection in their area, whereas 5% of urban userssay this, and 10% of suburban users say a high-speed connection isunavailable.http://www.pewinternet.org/releases/release.asp?id=73
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