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An individual or company that resells computer hardware and/or software. They "add value" to the items they sell by integrating or customizing them as needed. VARs are part of the channel. See channel.
ISP Glossary:
VAR - Friday, April 4, 1997TRAVEL FRAUD TRIPPED UPTravel fraud is on the rise and recently the Federal Trade Commission and 12state Attorneys General announced "Operation Trip Up," a joint federal-state-local crackdown and consumer education campaign on travel fraud. 36cases have been filed as a part of "Trip Up" against everything fromvacation certificate telemarketers and timeshare resellers, to emergingvariations of travel fraud involving flights pitched to immigrants, and anew type of scam called a travel agent "credential mill."In one "credential mill" case, the Federal Trade Commission alleged thatWorld Class Network, Inc., World Class Travel, L.L.C., and their owners andofficers, offered for sale a "travel tutorial kit." This kit supposedlytaught consumers how to run travel agencies out of their homes and providedthem with a travel agent ID that guaranteed them discounted rates on theirown travel. According to the FTC complaint, the ID is not recognized bymost of the travel industry and cannot guarantee discounts for its holder,and few if any purchasers of the kit ever achieved the earnings promised inthe defendant's promotional materials. Consumers think they are gettingvaluable discounts and a home business, but they're not.In addition to cases involving new scams, actions were brought againstcompanies charged with engaging in familiar deceptive practices. Accordingto the FTC, some companies sold vacation certificates that didn't actuallyentitle the bearer to a vacation. Others convinced consumers to pay themmoney for assistance in selling timeshares, for which there is virtually nosecondary market. The FTC press release contains specific information aboutthe five "Trip Up" suits it has filed. In all of the cases, the FTC isseeking a permanent order forcing the defendants to pay consumer refunds andprohibiting the defendants from engaging in similar activities again."Consumer complaints about travel consistently rank among the topfive categories in the FTC-Attorney General complaint system, and annuallosses to travel-related fraud are estimated to exceed $12 billion," saidJodie Bernstein, Director of the FTC's Bureau of Consumer Protection. "Ourmost universal advice: Buy vacation travel only from a business you know,get the details of your vacation and any refund policy in writing before youpay, and be wary of pre-paying for multiple years worth of travel."The FTC's new consumer education effort includes several tips, including:Buy from a business you know. Deal with members of a professionalassociation, or get an unfamiliar company's complete name, address andlocal phone number. Be wary when the seller's name differs from thetravel provider's name, because you may be dealing with a telemarketerwho has no further responsibility to you after the sale. Firms thatsend couriers for your payment may be trying to avoid detection andcharges of mail or wire fraud.Verify the details of all arrangements and any cancellation policybefore you pay.Don't deal with telemarketers who claim they need your checking orcredit card account information for identification or verification.They don't. Your account number should be used only to bill you forgoods and services.Multiple year memberships in vacation accommodations may come withincreasing fees or, if the fees are guaranteed to stay the same, theproperty might become run down. Resales are difficult if notimpossible because there is no secondary market and timeshares rarelyappreciate in value.Companies that offer to sell instant travel agent credentials have nocontrol over the decisions of cruise lines, hotels, car rental firms,and airlines to extend professional courtesies to travel agents. Bewary of their promises for guaranteed discounts.Learn the vocabulary of travel. "You have been specially selected toreceive our SPECTACULAR LUXURY DREAM VACATION offer" means that you'llbe offered an opportunity to pay for a trip that may - or may - not fityour idea of lux
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