ISP Information:
Software planted on your system to capture and reveal information to someone outside your system. It can do such things as capture your keystrokes while typing passwords, read and track your e-mail, record what sites you visit, pass along credit card numbers and so on. It can be planted by Trojan horses or viruses, installed as part of freeware or shareware programs you download and run, installed by an employer to track
ISP Glossary:
spyware - TiVo's Mike Ramsay wants to plug viewers into more than cable andsatellite -- and bets his digital video recorder can make theconnection.By John Battelle, April 2004 IssueTiVo (TIVO) is under siege. From Hollywood to Madison Avenue, the worditself is almost a curse. And those who aren't muttering it arecopying it. In the latter camp are most of the cable and satellitecompanies, which are mimicking TiVo's groundbreaking digital videorecorder -- the Internet-era successor to the VCR that finds the TVprogramming you want, when you want it. Some 830,000 Time Warner(TWX), Comcast (CMCSK), and other cable subscribers now use cheap DVRsfrom Scientific-Atlanta (SFA), which has orders for hundreds ofthousands more.You'd think all of this would spook CEO Mike Ramsay. But Ramsay, aveteran of Silicon Graphics, is ready for the fight; he cheerfullymentions that TiVo has already battled Microsoft (MSFT) and won(Microsoft canceled UltimateTV, a competing DVR, in 2002). He'sbolstered TiVo's subscriber ranks to 1.3 million with the help ofDirecTV; half of them now come through the satellite-TV company. Andhe's suing EchoStar, the other major satellite provider, for patentinfringement.Ramsay's offensive plan is even more interesting. He's trying to makefriends on Madison Avenue by putting tiny video commercials, similarto movie trailers, in TiVo's programming guide. (Fox and BMW are amongthe advertisers that have tried the new format.) Nielsen is addingTiVo viewers to its ratings panels. Despite the common wisdom thatTiVo was toast, the little company based in Alviso, Calif., hasthrived: Its stock has soared from a low of $4.50 a year ago to nearly$12 today.http://battellemedia.com/archives/000506.phphttp://www.business2.com/b2/web/articles/0,17863,599229,00.html
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